Scooter Braun: Sydney Sweeney’s Rumoured BF & Taylor Swift Feud

Scooter Braun isn’t just a name in the entertainment industry; he’s a force. Recently, he’s made headlines not for his business acumen but for his rumoured romance with actress Sydney Sweeney. But who is the man behind the controversies, the legendary artist manager, and the figure at the heart of one of music’s most publicized feuds? Let’s dive into the world of Scooter Braun—a world filled with billion-dollar deals, iconic artists, and relentless drama.

🎵 Who is Scooter Braun?

From Parties to Power Moves

Scott Samuel “Scooter” Braun (born June 18, 1981) started his career as a party organizer while studying at Emory University. His big break came when he was hired to organize after-parties for Ludacris and Eminem’s Anger Management Tour in 2002. This led him to Jermaine Dupri, who offered him a role at So So Def Records. By 2008, Braun had accidentally discovered a 13-year-old Justin Bieber on YouTube, a move that would catapult him into the limelight.

Building a Music Empire

Braun’s SB Projects became a powerhouse, managing artists like Ariana Grande, Demi Lovato, and Kanye West. His business savvy extended beyond management; he co-founded investment firm TQ Ventures and was an early investor in companies like Uber, Spotify, and Pinterest. In 2021, his company Ithaca Holdings was acquired by HYBE (home to BTS) for $1.2 billion, solidifying his status as an industry titan.

💔 The Feud with Taylor Swift: A Timeline

The Catalyst: A $300 Million Deal

In 2019, Braun’s Ithaca Holdings acquired Big Machine Label Group for over $300 million. This deal included the masters of Taylor Swift’s first six albums—a move Swift called her “worst-case scenario.” She claimed she was never given a chance to buy her masters and accused Braun of years of “manipulative bullying”.

The Tumblr Post That Shook the Industry

Swift took to Tumblr to express her outrage, detailing how she felt betrayed by Scott Borchetta, Big Machine’s founder, and Braun. She wrote, “Essentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it”.

The Aftermath: Re-Recordings and Reconciliation

Swift embarked on a mission to re-record her albums, releasing them as “Taylor’s Version” to regain control of her music. Meanwhile, Braun sold the masters to Shamrock Holdings for $405 million in 2020. In 2025, Swift finally reclaimed her masters, ending a years-long battle.

❤️ Rumoured Romance with Sydney Sweeney

A Venetian Stroll Sparks Speculation

In June 2025, Braun and Sydney Sweeney were spotted strolling together in Venice, Italy, shortly after attending Jeff Bezos’ wedding. According to Star Magazine, Braun quietly told friends they were dating but asked for privacy.

Who is Sydney Sweeney?

Sweeney is a rising Hollywood star known for her roles in Euphoria and The White Lotus. She recently ended her engagement with businessman Jonathan Davino in April 2025 after years together. This isn’t the first time she’s been linked to a high-profile figure; she was previously rumoured to be dating Tom Brady and co-star Glen Powell.

Braun’s Personal Life

Braun was married to Yael Cohen from 2014 to 2022, and they have three children together. In a recent interview, he mentioned that his next partner would “get a better version of him”.

🤔 The Bigger Picture: Artistry vs. Business

The Impact of the Feud

The Swift-Braun feud sparked global conversations about artists’ rights, ownership, and the power dynamics in the music industry. Swift’s re-recording project was not just a personal victory but a landmark moment for artists everywhere.

Braun’s Legacy

Despite the controversy, Braun’s influence remains undeniable. From discovering Bieber to orchestrating billion-dollar deals, he has shaped the careers of countless artists and reshaped the industry itself.

📊 Key Milestones in Scooter Braun’s Career

💡 Conclusion: The Enigma of Scooter Braun

Scooter Braun is more than a manager; he’s a visionary who revolutionized artist management while stirring controversy. His rumoured relationship with Sydney Sweeney adds another layer to his complex narrative. Whether you see him as a villain or a visionary, his impact on music and entertainment is undeniable.

What do you think? Is Scooter Braun a ruthless businessman or a misunderstood mogul? Share your thoughts in the comments below!

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