Did MrBeast Buy the NFL? Viral Stunt Explained

💡Have you ever wondered if a YouTube creator could actually buy the NFL? When MrBeast, the world’s most subscribed YouTuber, dropped a video titled “I bought the NFL,” the internet went into a frenzy. In the video, he stood alongside NFL Commissioner Roger Goodell and announced he was adding a 54th roster spot to every team—exclusively for YouTube creators. But was this audacious claim true? Let’s break down what really happened and why this stunt has everyone talking.

The Viral Video That Shook the Internet

On September 3, 2025, MrBeast (real name Jimmy Donaldson) released a video that immediately went viral. In it, Roger Goodell stated, “Today marks a historic first. The NFL is now under the ownership of one individual, Jimmy Donaldson, MrBeast.” MrBeast then took the podium and declared, “That is right, I officially own the NFL.” He announced his first change: expanding team rosters to include a spot for a YouTuber.

The video featured popular creators like IShowSpeed, Dude Perfect, and Brooke Monk being “drafted” by NFL teams. For instance, Haley Baylee demanded the Vikings, and Goodell himself placed her name on the team board. The production quality and cameos made it feel surreal, leaving fans questioning: Could this be real?

Why Some Fans Actually Believed It

MrBeast’s reputation for outrageous stunts played a huge role in the confusion. Previously, he signed a 48-hour contract with the Tampa Bay Buccaneers, blurring the lines between entertainment and reality . Moreover, his history of giving away islands, cars, and millions of dollars made this claim seem almost plausible.

Social media exploded with reactions. One fan joked, “This man just bought the NFL before I could buy groceries,” while another tweeted, “If MrBeast owns the NFL, Super Bowl tickets better come with free Lamborghinis”. Memes of Roger Goodell handing over league papers flooded the internet, and even a Cowboys fan wondered if this meant their team would finally win. The hype was undeniable!

The Truth: A Genius Marketing Campaign

So, did MrBeast buy the NFL? The answer is no. The video was a clever promotional campaign for YouTube’s first exclusive live stream of an NFL regular-season game. On September 5, 2025, YouTube streamed the Kansas City Chiefs vs. Los Angeles Chargers game from São Paulo, Brazil, for free worldwide.

The NFL collaborated with YouTube to create a culturally relevant promo that resonated with Gen Z and millennial audiences. By leveraging MrBeast’s influence and the creativity of other top creators, they generated massive buzz . As MrBeast himself explained, “We’re at this culture-changing moment in entertainment… we’re showing the world that the most engaging way to experience sports is with the creators you love”.

Could MrBeast Even Afford the NFL?

Let’s talk numbers. MrBeast’s net worth is estimated at $85 million to $1 billion, depending on the source. However, the average NFL franchise is worth around $7.1 billion . Even the least valuable team would be far beyond his reach.

💰 MrBeast’s Net Worth vs. NFL Valuation

The NFL is owned by over 537,000 stakeholders, with each of the 32 teams controlled by principal owners (except the Green Bay Packers, which is publicly governed). So, even if MrBeast had the funds, the league isn’t for sale!

What This Promo Achieved

This stunt brilliantly highlighted YouTube’s entry into live sports streaming. The platform aimed to create an immersive, interactive experience by integrating creators into the broadcast. For example:

• MrBeast Challenge: A live in-game challenge with prizes revealed post-game.
• Creator Commentary: IShowSpeed and Tom Grossi hosted alternate “Watch With” streams in English.
• Multilingual Coverage: Spanish and Portuguese streams catered to global audiences.

This approach transforms traditional sports viewing into a dynamic, engaging event tailored for digital natives.

Conclusion: A Stunt Only MrBeast Could Pull Off

MrBeast didn’t buy the NFL, but he certainly owned the internet for a few days. This campaign demonstrates the power of collaboration between traditional sports and digital creators. As streaming platforms like YouTube redefine how we watch live events, we can expect more innovative, viral-worthy promos.

Want to see the future of sports entertainment? Tune into YouTube for future NFL streams and witness how creators are reshaping the game!

Frequently Asked Questions (FAQs)

1. Did MrBeast actually buy the NFL?

No, the video was a promotional stunt for YouTube’s exclusive stream of the Chiefs vs. Chargers game on September 5, 2025.

2. How much is MrBeast worth?

Estimates vary between $85 million and $1 billion, but he reinvests most of his earnings into content and giveaways.

3. Who owns the NFL?

The NFL is owned by its 32 individual franchises, with Roger Goodell serving as commissioner.

4. What was the purpose of the viral video?

It promoted YouTube’s first free global stream of an NFL regular-season game, leveraging MrBeast’s reach to engage younger audiences.

5. How can I watch NFL games on YouTube?

Select games are streamed exclusively on YouTube. Check the NFL’s official schedule for upcoming YouTube broadcasts.

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