Who Won Big Brother Season 27? Finale Recap and Winner

big brother finale

The 83-day summer experiment in strategy and social dynamics concluded on September 28, 2025, as Big Brother crowned a new winner in a dramatic Season 27 finale. The three-part Head of Household competition whittled down the final trio, leading to a pivotal eviction and a final jury vote that decided the $750,000 winner.

In a surprising upset, Ashley Hollis, a 25-year-old attorney, secured the grand prize with a commanding 6-1 jury vote . Furthermore, the season wrapped up by finally revealing the secret “BB Mastermind”. Announcing the fan-voted award for America’s Favorite Houseguest.

The Final Showdown: A Three-Part HOH Battle

The finale began with the crucial three-part Head of Household competition, which would determine who had the power to make the final eviction.

  • Part 1: Endurance: The first challenge required the final three—Ashley Hollis, Morgan Pope, and Vince Panaro—to hold onto flying drones in the backyard . Ashley was the first to drop after about 28 minutes . Vince succumbed to motion sickness after 53 minutes, granting Morgan the win and a spot in the third round.
  • Part 2: Strategy and Puzzles: This round pitted Vince against Ashley for the second spot in the final round . Hosted by Big Brother alum Frankie Grande, the competition involved knocking down billboards and solving a puzzle based on the order houseguests were evicted . Vince initially had a strong lead but misread the instructions, allowing Ashley to solve the puzzle correctly and secure the win .
  • Part 3: Jury Knowledge: The final round, “Perjury Duty,” tested Ashley and Morgan’s knowledge of the jury members . Each juror recited three statements, and the finalists had to identify the false one . Ashley took a swift and decisive lead, answering correctly on three of the first four questions and winning the competition without needing to finish the full round .

The Final Eviction: A Calculated Move

As the new HOH, Ashley faced the season’s most critical decision: which player to evict and whom to take to the Final 2. After a commercial break, she made her choice.

Ashley acknowledged that both Vince and Morgan had played excellent but different games . However, she ultimately evicted Morgan, her best friend in the house, explaining, “I don’t know if I can beat you in the Final 2. I think it could be a toss-up” . This strategic move pitted Ashley against Vince for the jury’s final vote .

The Jury’s Verdict: A Landslide Victory

With the jury set, the live finale moved to the questioning period, where the seven jurors had the chance to interrogate Ashley and Vince before casting their votes.

The jury, consisting of Rachel Reilly, Clifton “Will” Williams, Kelley Jorgensen, Lauren Domingue, Keanu Soto, Ava Pearl, and the newly evicted Morgan Pope, did not hold back . Vince faced tough questions about his “emotionally manipulative” gameplay and was asked to distinguish his moves from Morgan’s . Ashley, leveraging her skills as an attorney, confidently outlined her strategic moves, emphasizing her adaptability and social game .

In the end, the vote was nearly unanimous. Ashley Hollis won Big Brother Season 27 with a 6-1 tally . Morgan was the sole juror to vote for Vince to win . As the runner-up, Vince Panaro received $75,000 .

Here is a quick overview of the key results from the Big Brother Season 27 finale:

ResultWinnerPrize
Season WinnerAshley Hollis$750,000 
Runner-UpVince Panaro$75,000 
America’s Favorite HouseguestKeanu Soto$50,000 

Unmasking the Season’s Biggest Twists

The finale also served to tie up the season’s lingering mysteries, providing closure on two major plots.

The BB Mastermind Revealed

Throughout the season, a mysterious “BB Mastermind” loomed over the game. During the finale, the show initially framed former winner Dr. Will Kirby as the Mastermind, who was led away in handcuffs while protesting that he had been framed .

The twist was then fully unveiled. The true Masterminds were a trio of former houseguests—Jessie Godderz, Frankie Grande, and Eric Stein—who had all been eliminated from their original seasons due to unexpected twists . They banded together for revenge, secretly influencing the game .

America’s Favorite Houseguest

Finally, host Julie Chen Moonves announced the winner of the $50,000 America’s Favorite Houseguest award, determined by fan votes. Keanu Soto, the charismatic “dungeon master” evicted on Day 77, won the prize by a landslide, capturing more than 65% of the total vote . Rachel Reilly and Will Williams rounded out the top three .

A Winner’s Strategy: Social Game Over Competitions

Ashley Hollis’s victory is a masterclass in the power of a strong social and strategic game. Unlike the typical Big Brother winner who racks up competition victories, Ashley did not win a single HOH until the final, most critical one . She survived an early scandal, “Showergate,” on the first night and was even on the block in Week 2 .

However, she used her skills as an attorney to build alliances, create layers of protection, and articulate her game plan perfectly to the jury . Her win demonstrates that in the Big Brother house, sometimes the most potent weapon is not physical strength or competition prowess, but a sharp mind and a trustworthy social presence.

Conclusion

Big Brother Season 27 will be remembered for its stunning finale and the unexpected victory of Ashley Hollis. Her win, built on a foundation of social strategy, proves that there are multiple paths to success in the game. With the identities of the Mastermind and America’s Favorite Houseguest revealed, the 27th season closes a thrilling chapter.

What did you think of the outcome? Share your thoughts on Ashley’s game in the comments, and stay tuned for casting news for Big Brother Season 28 !

Frequently Asked Questions (FAQs)

1. Who won ‘Big Brother’ Season 27?

Ashley Hollis, a 25-year-old attorney, won Big Brother Season 27 on September 28, 2025, after a 6-1 jury vote against Vince Panaro .

2. Who was the runner-up and how much did they win?

Vince Panaro was the Season 27 runner-up. For placing second, he won a $75,000 prize .

3. Who won America’s Favorite Houseguest?

Keanu Soto won the America’s Favorite Houseguest vote and the $50,000 prize that comes with it. He secured over 65% of the total fan votes .

4. What was the ‘BB Mastermind’ twist?

The “BB Mastermind” was a trio of former houseguests—Jessie Godderz, Frankie Grande, and Eric Stein—who secretly influenced the game after being wronged by twists in their original seasons .

5. Who did Ashley evict at the final three?

After winning the final Head of Household competition, Ashley Hollis chose to evict Morgan Pope, taking Vince Panaro to the Final 2.

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